Pam Javandel

About Pam Javandel

Global event marketing and sponsorship executive with over 20 years of experience working with the most influential brands in sports and entertainment. A strategic and innovative thinker who manages property integration with premier rights holders to deliver memorable experiences and connect to a global audience. Successfully manage integrated marketing campaigns and brand strategy from strategic development to planning and execution. Extensive experience building and leading world-class global events, sponsorship activations, and experiential experiences to drive business and bring brands to life. Summary *Leadership & Team Management - Lead overall vision and strategic plan of organizational structure and employee development for 20 FTE’s and contract employees *Sponsorship Management & Consulting – Provide strategic guidance for sponsors to maximize the sponsorship value for brands including adidas, ATOS, Coca-Cola, Samsung and Visa *Partnerships & Property Management - Develop and manage eight figure contractual assets with rights holders including IOC, FIFA, NFL, Churchill Downs, and Broadway League *Global Events & Hospitality Programs - Extensive experience in designing global event experiences from development to implementation for 5 Olympic Games, 3 FIFA World Cups, and 10+ Super Bowls for up to guests *Brand Marketing & Brand Management - Maintain company vision and brand purpose across all marketing efforts including sponsor and hospitality programs, athlete and celebrity programming *Brand Strategy & Creative Development - Lead brand strategy from ideation, development, brand application, and narrative including experiential, guest programs, in-venue hospitality, stadiums, venues, collateral, and merchandise *Global Business Experience – Enhance international marketing and event strategy for brands across 5 continents: North America, South America, Europe, Asia, Africa *Stakeholder Relationships – Cultivate strong relationships with key internal and external stakeholders, business units, partners, agencies, and vendors *Digital Strategy - Build digital strategy within sponsorship activations to increase reach and personalize guest experience for mobile apps, guest tracking technology, website & registration, data and analytics *Product Integration - Seamlessly showcase product innovation within sponsorship experience such as the future of payment technology and cashless payment for Visa Inc.*Finance & Budget Management – Create cost-effect and scalable budgets for sponsorship programs averaging $5-$50M per year

Experience

1. Head of Affiliate Relations - Fifa World Cup 26tm

   On Location

   Nov 2024 — Present · New York, NY, US

Education

• University of San Francisco

  Master of Arts, Sport Management

  2003 — 2005

• University of California, Berkeley

  Bachelor of Arts, Sociology

  1998 — 2002

Skills

• Strategic Partnerships
• Sports
• Brand Management
• Marketing Communications
• Client Services
• Live Events
• Integrated Marketing
• Event Planning
• Marketing Strategy
• Account Management
• Sports Marketing
• Sponsorship
• Interactive Marketing
• Digital Marketing
• Sponsorship Sales
• Sponsorship Activation
• Partnership Marketing
• Budgets
• Business-to-Business (B2b)
• Leadership
• Marketing
• Advertising
• Teamwork
• Strategic Planning
• Hospitality
• Brand Awareness
• Relationship Marketing
• Corporate Events
• Sports Management
• Event Management
• Brand Development
• Relationship Building
• Social Media Marketing
• Ticket Sales
• Strategy
• Communication