Pam Harrison

About Pam Harrison

I started in the research industry on the client side while completing my under graduate degree. During the past nearly 30 years I’ve split my time between the client and supplier side. This blend of experience allows me to think like a marketer but execute with excellence as a researcher – making me a valuable business partner to my clients.Over the years I’ve touched and influenced consumer insights in a wide range of categories including food, coffee, luxury goods, retail (online and brick & mortar), pharmaceutical (Rx and OTC), HBA, cosmetics, premium spirits, confections, nutrition/energy products, academic institutions, and more.Whether qualitative or quantitative, big budget or small budget (or no budget), I pride myself on my ability to hone in on what is most important to help drive business growth for my clients and devising a research plan to fuel that growth.

Experience

1. Senior Manager, Consumers Insights Nivea U s and Global Coe for Body

   Beiersdorf

   Sep 2022 — Present · Stamford, CT, US

Education

• Pace University - Lubin School of Business

  Bachelor's degree, Managerial Marketing

  1986 — 1990

Skills

• Brand Equity
• Segmentation
• Shopper Marketing
• Consumer Behaviour
• Quantitative Research
• Marketing Research
• Consumer Products
• Market Research
• Customer Insight
• Consumer Insight
• Management
• Fmcg
• Competitive Intelligence
• Marketing Strategy
• Advertising Research
• Strategy
• Competitive Analysis
• Nielsen
• Focus Groups