Pallavi Patil
Media and Marketing professional
- Role
- VP Insights and Strategy, Madison Media & Ooh at Madison World
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Pallavi Patil
Marketing professional with an Engineering degree in Electronics and MBA from University…
Experience
VP Insights and Strategy, Madison Media & Ooh
Jul 2024 — Present
Leverage data and research to understand consumer behavior, audience segmentation, and media consumption trends. Define the ideal media mix based on reach, engagement, and time spent on different platforms. Collaborate with analytics teams to measure effectiveness and optimize campaigns. Develop strategic partnerships with media vendors, platforms, and technology providers. Work on Syndicated and Proprietary media and OOH tools.
Education
D. Y. Patil Pratishthans D.Y. Patil College of Engineering ,Pune
Bachelor of Engineering - BE, Electronics
1997 — 2001
Sinhgad Institute Of Management
Master of Business Administration (MBA), Marketing
2002 — 2004
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