Paloma Galiano

About Paloma Galiano

With over 13 years of experience, I have led various clients in defining and developing business plans to achieve specific goals, navigating diverse industries such as hospitality, travel, retail, finance, education, insurance, theme parks, healthcare, and more.Bringing over 9 years of expertise in leading international strategies across EMEA, NAMER, and LATAM, with a strategic vision for the medium and long term.This includes demonstrating strong leadership skills in managing multidisciplinary teams across diverse locations, establishing resources, methodologies, and KPIs.Proficient in planning, analysis, technological development, and business competencies, I also have a profound understanding of owned and paid activation channels in marketing.

Experience

1. Digital Business Director

   T2ó

   Jan 2018 — Present · Madrid, ES

   Responsible of digital business development within my client portfolio through strategic planning for the medium and long term. Driving growth in existing markets and expanding into new ones through effective acquisition and retention strategies. Developing and leading client strategies across various markets (EMEA, LATAM, and AMER). Spearheading digital transformation towards an omnichannel ecosystem by seamlessly integrating online, offline, and technological components. Leadership of innovation projects related to technology, artificial intelligence, process automation, etc. Improving business outcomes through advanced analysis, data utilization, and technology. Developing Marketing Mix Modeling analyses. Development of user-centric personalization strategies leveraging technology.

Education

• CEF Centro de Estudios Financieros

  Curso superior Marketing Online

  2012 — 2013

• Universidad Complutense de Madrid

  Diplomado, Estadística

  2007 — 2011

Skills

• Comunicación 2.0
• Mercadotecnia
• Estrategia
• Marketing Communications
• Google Adwords
• Financial Accounting
• Medios Sociales
• Social Media
• Social Media Marketing
• Estrategia De Marketing
• Bbdd
• Display Advertising
• Publicidad En Internet
• Affiliate Marketing
• Marketing En Motores De Búsqueda
• Estrategia Empresarial
• Estrategia De Mercadotecnia
• Marketing Digital
• Estrategia Digital
• E-Commerce
• Online Marketing
• Marketing De Afiliados
• Marketing Móvil
• Comunicaciones De Marketing
• Google Analytics
• Media Planning
• Sem
• SEO
• Optimización En Buscadores
• Marketing En Internet
• Análisis Web
• Marketing Por Correo Electrónico
• Gestión De Clientes
• Planificación De Medios
• Strategic Intelligence
• Marketing De Resultados
• Gestión De Cuentas
• Mercadotecnia En Medios Sociales
• Online Advertising
• Redes Sociales