Pallavi Shukla
Digital Marketing and Social Media Manager @ Botco.ai | Film and Media Production
- Role
- Digital Marketing and Social Media Manager at Botco.Ai
- Location
- Scottsdale, AZ, US
- LinkedIn followers
- 500 followers
About Pallavi Shukla
At Botco.ai, my engagement in digital marketing propels the creation and nurturing of our marketing funnel, which is pivotal in transforming site traffic into valuable leads and customers. This role leverages my deep proficiency in marketing campaigns, social media strategies, and a suite of digital tools to optimize customer journeys and grow brand presence.Partnering with cross-functional teams has enhanced our ability to address customer needs effectively, evidenced by the development of targeted assets and landing pages. The team\'s success in increasing marketing-qualified leads is a testament to our collaborative efforts in executing segmented nurture campaigns and maintaining a consistent, brand-aligned visual narrative.
Experience
Digital Marketing and Social Media Manager
May 2020 — Present · Scottsdale, AZ, US
Design, deploy, and maintain segmented nurture, inbound progressive, and direct response campaigns• Create optimized landing pages and campaign-based lead journeys•. Help to grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead-generation content • Partner with the content marketing team and the design team to develop assets, content, stories, and landing pages that address customer needs and pain points, leveraging the appropriate messaging.• Ensure visual consistency and branding across various touch-points (email campaigns, landing pages, and more)• Work with operations and sales to better understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers• Manage A|B tests and optimize campaigns to drive conversions
Education
Arizona State University
Bachelor of Arts - BA, Film and Media Production
2018 — 2022
W. P. Carey School of Business – Arizona State University
Master of Business Administration - MBA, Artificial Intelligence
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