Pallavi Sharma

About Pallavi Sharma

I help businesses scale profitably by combining data-driven strategy with AI tools to…

Experience

1. Performance Marketing Senior Associate

   Google Operations Center

   Sep 2021 — Present

   Budget Allocation: Develop strategic budget recommendations for each client and allocate funds across different campaigns and ad groups to maximize performance.Campaign Forecasting: Project potential outcomes, including clicks, conversions, and cost-per-acquisition (CPA), based on budget, industry benchmarks, and historical data.Keyword Strategy: Perform comprehensive keyword research to identify relevant, high-intent keywords for Search, Display, and Video campaigns. This includes negative keyword identification to minimize wasted ad spend.Account Setup & Structure: Build new Google Ads accounts from the ground up, ensuring a logical and scalable campaign structure that allows for granular control and reporting.Daily Monitoring: Continuously monitor campaign performance, including click-through rates (CTR), conversion rates, CPA, and return on ad spend (ROAS).A/B Testing: Regularly test different elements of the campaigns, such as ad copy, headlines, landing pages, and bidding strategies, to identify top performers and iterate for continuous improvement.Audience Targeting & Segmentation: Refine audience targeting by leveraging demographics, in-market segments, custom audiences, and remarketing lists.Quality Score Improvement: Work on improving Quality Score by enhancing ad relevance, expected CTR, and landing page experience to lower costs and improve ad rank.Data Analysis: Dive deep into performance data to identify trends, patterns, and actionable insights that can inform future strategy and optimization efforts.