Pallavi Devvert Ruhela

About Pallavi Devvert Ruhela

Experienced Digital Marketing Professional with over 9+ years of experience creating…

Experience

1. Digital Marketing Expert

   Virtual Employee Pvt. Ltd.

   Dec 2021 — Present · Noida, IN

   Proven track record of devising web-marketing strategies that have elevated brands from relative obscurity, forging strategic alliances, driving revenue and growing profits in competitive marketsDesigned and rolled-out customised digital strategies for clients in manufacturing, beverage development, software development, online trading portal, franchise providing domains Created and refined social media profiles to enhance client acquisition, customer service and PR efforts on the web Hands-on experience of working on tools for Ahref, SEMrush, Google Ads, Mail Chimp, Active Campaign, Google Search Console, Google Analytics, Google Trends & Google Tag Manager, Google Page Speed Insights, MOZ Linked Helper Tool, Alexa Ranking, XML Site Map Generator, Sendgrid, Google keyword planner, Social Bakers, Hootsuite, Tweetdeck Developed content initiatives to launch blogs, video content & social media profiles in order to generate thought leadership and significant inbound marketing results Created strategic search engine marketing and social media direction for multiple clients to optimize online presence for maximum exposure Analysed keywords and Google analytics, conducted competitive analysis to identify improvements as well as increase visibility and rankings Took the lead in the creation and management of a monthly reporting dashboard that measured a number of KPI’s agreed with the senior management team Ensured continued success of Pay Per Click (PPC) lead generation, delivered strong profits and Return on Investment (ROI) to the business Skilled in providing solution-based approach to clients that focuses on resolving their needs, thereby creating a win-win situation.

Education

• St. Xavier School - Meerut

  HSC

  1993 — 2007

• Meerut Institute of Engineering and Technology(MIET)

  Master of Computer Applications (MCA)

  2011 — 2013

Skills

• Pay Per Click (Ppc)
• Javascript
• Analytics
• Client Handling
• Html
• Organic Search
• Online Marketing
• Keyword Research
• Social Media
• Digital Marketing
• Crm
• Blogging
• Social Media Optimization (Smo)
• Online Advertising
• Landing Page Optimization
• Ppc
• Search Engine Optimization (SEO)
• Google Analytics
• Google Adwords
• SEO
• Smo
• Social Media Marketing
• Google Webmaster Tools