Pallavi Nikanj
Senior Performance Marketing Analyst @WPP Media (GroupM) | Meta and Google Certified | Paid Media | Experience working with Media Agencies for FMCG and D2C Clients
- Role
- Senior Analyst - Paid Media & Advertising at WPP Media
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Pallavi Nikanj
Started professional journey in the KPO/Operations industry, but it was in digital marketing that I found my true passion. The dynamic and ever-evolving nature of the digital world resonated with me instantly. With over 5 years of experience in digital marketing, I specialize in building high-performing paid and organic funnels for leading FMCG and D2C brands. From campaign strategy, media planning to execution and performance analysis, I bring a 360° approach to marketing that drives measurable results.Accounts Portfolio: Louis Vuitton Moët Hennessy (LVMH), GSK, Philips, Sony, Coach, Kate Spade, Cadbury, Oreo, Colgate, Subway, Bayer, Base Entertainment, Shark Ninja and Warner Bros. delivering strong outcomes like:* 40-50% growth in brand awareness and engagement* 10x ROI from strategic paid campaignsPlatforms Knowledge: Google Search, Google Analytics, Meta (Facebook/Instagram), LinkedIn, Pinterest, TikTok, and Snapchat.Certification: Advanced Digital Marketing Course – Delhi School of Internet Marketing (DSIM)Always eager to learn, explore new strategies, and grow with every challenge the digital space throws my way!
Experience
Senior Analyst - Paid Media & Advertising
May 2023 — Present · Gurugram, IN
Account Portfolio: Louis Vuitton Moët Hennessy (LVMH)| Cadbury | Oreo | Sony | Colgate | Coach | Kate Spade | Subway | Swisse | Bayer | Base Entertainment | Shark Ninja and Warner Bros- Lead multi-agency media strategies, handle a quarterly budget of €2M+ across APAC markets- Manage and trained a team of 4-5 executives in Google Ads, Meta Ads, TikTok, Pinterest, Snapchat and LinkedIn campaign execution- Oversee 7+ client accounts, ensuring alignment on deliverables across local teams, monitoring key KPIs and driving 20%-30% improvement in campaign’s cost-efficiency- Optimize social and google ad campaigns, achieving a 15%-20% increase in engagement rates- Work closely with cross-functional teams, prepare pitches and conduct meetings with key stakeholders to implement strategies - Analyse campaign’s performance with pacing trackers and maintain KPIs benchmarks- Manage campaign activations from media planning to post campaign’s performance analysis - Create performance reports, presentations with highlighted achievements and suggestions- Manage media budget allocation to achieve campaign goals- Ensure precise budget spending and maximum ROI- Enhance account effectiveness through continuous exploration of new channels and A/B Testing- Responsible for creating campaign taxonomy and running Brand Lift Studies (BLS)
Education
Central Board of Secondary Education
Senior Secondary Examination - Class 12th, Business/Commerce, General
2009 — 2010
Central Board of Secondary Education
Higher Secondary Examination - Class 10th
2007 — 2008
Jagan Institute Of Management Studies(JIMS Rohini)
Bachelor's Degree, Business Administration and Management, General
2010 — 2013
Delhi School of Internet Marketing
Digital Marketing
2018 — 2018
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