Pallavi Mitra
Senior Marketing Associate at Kroll | Ex-Tata Sons| Ex-EY
- Role
- Senior Marketing Associate at Kroll
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Pallavi Mitra
I’m a marketing and communications professional with 12 years experience. My skills include marketing- both digital and offline, marketing strategy, creative conceptualisation & copywriting, internal and external communications, employer branding, stakeholder management and project management. I have a strong background in both top multinationals and leading Indian conglomerates, across India and London. I also have an International MBA from Aston Business School, UK.
Experience
Senior Marketing Associate
Jan 2020 — Present · Mumbai, IN
Driving Corporate Finance (CF) marketing initiatives across digital and offline channels for stakeholders across U.S, EMEA, Canada, APAC and LATAM. Working across teams, functions and levels with an International team in a matrixed structure.\\\\n\\\\n• Initiating marketing campaigns including industry reports, deal announcements, webinars, events and podcasts and promoting across all marketing channels (email, web and social).\\\\n\\\\n• Conducting digital metrics analysis for CF and reporting back metrics and recommendations across web, social and email to the business on a regular basis.\\\\n\\\\n• Leading internal communications within CF globally as well as within the India team (newsletter, weekly emails and other internal employee engagement campaigns).\\\\n\\\\n• Managing CF budgets globally.\\\\n\\\\n• Part of the internal communications and Employee Engagement India team.\\\\n\\\\n
Education
Aston Business School
Master of Business Administration (MBA), Business, Marketing, Strategy, Finance, Accounts
2010 — 2012
IIDE - Indian Institute of Digital Education
Certificate, Digital Marketing
2023 — 2023
Shreemati Nathibai Damodar Thackersey Women's University
Masters of Arts (Eng. Lit)
2003 — 2005
Northpoint Centre of Learning
Post Grad Certificate, Advertising & Marketing Communications
2005 — 2007
Audencia Business School
A study-visit that was part of the programme of the full-time MBA at Aston Business School, MBA
2010 — 2011
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