Pallavi Jain

About Pallavi Jain

Growth & Performance Marketing leader with 7+ years of experience owning revenue scale across consumer internet and marketplaces (Airtel, Noon, Tata CLiQ).1) Scaled ads revenue 10× ($145K → $2.1M/month) at Noon by building and optimizing performance-led monetization across search, PDP & cart2) Drove growth across 900+ advertisers, shifting spend to high-intent channels (14% → 43% search share)3) Delivered +140% acquisition growth at Airtel while reducing CAC by ~30% on ₹6Cr+ monthly spend4) Scaled digital acquisition to 50%+ of total base through funnel and channel optimizationCore strengths:Growth strategy & ownership | Paid media (Google, Meta)| CAC/ROAS optimization | Funnel conversion | Ads monetization | 0→1 & 1→100 scale-upsOperate at the intersection of:Performance Marketing × Product × Revenue Ownership

Experience

1. Senior Growth & Product Marketing Manager - Search Ads, Noon Minutes

   noon

   Mar 2025 — Present · Gurugram, IN

   Leading Search Ads charter for sellers advertising on Noon minutes, region’s biggest & fastest growing quick commerce platform1) Own the end-to-end revenue charter for Search Ads/PPC ads on Noon Minutes, with accountability for adoption, retention, and monetization across 900+ brands.2) Built the Search Ads business from scratch — defining the value proposition, GTM strategy, product roadmap and marketing narrative.3) Conceptualize and shape product features by translating advertiser pain points, performance insights, and sales feedback into clear product requirements.4) Drive adoption and repeat spend through strong performance storytelling, creating case studies, success narratives to demonstrate incrementality and impact.5) Create sales enablement and marketing materials (pitch decks, FAQs, playbooks) to simplify the product for internal teams and external brands.6) Act as a growth consultant to advertisers, leading consultative selling conversations & monthly review meetings aimed at growing the wallet share per account7) Lead and mentor a team of account managers with ownership for driving best in class client outcomes8) Partner closely with Product, Tech, Ad Sales & Category teams to ensure campaign continuity, platform stability and minimal revenue leakage

Education

• SPJIMR SP Jain Institute of Management & Research

  PGDM, Marketing

  2019 — 2021

• Netaji Subhas Institute of Technology

  Bachelor of Engineering (B.E.), Computer Science

  2013 — 2017

• Jaspal Kaur Public School

  High School , PCM + C++

  1999 — 2013