Pallavi Gujarathi

About Pallavi Gujarathi

Experienced entrepreneur in the field of fashion, art direction and luxury brand management for 15+ years in Mumbai, India with hands-on managerial experience in successfully delivering national and international assignments • Certified Brand Management professional from ivy business school of India [IIM-Ahmedabad] in area of Luxury Brand Management • Certified Disruptive Strategy professional from Harvard Business School [HBX] • Demonstrated consistently the qualities of being intellectually curious and honest about the process of innovation and creative discovery • Formulated & implemented a single-face off strategy with clients across most of the assignments and played the roles across the spectrum of conceptualisation, design, implementation and brand management (brand brief) • Successfully drove brand and business strategy discussions to uncover huge business needs and opportunities; Educate, Promote, Share and Implement ways on how social technology is fundamentally changing brand marketing • Demonstrated the ability to handle marketing & store operation activities including relevant alliances & associations with brands in the luxury segment, focused targeting of the relevant TG, merchandise & inventory management resulting in incremental walk-ins to the store. • Extensive experience in brand strategising including conceptualisation and visual realisation of brand values • Demonstrated control of the brand integrity and made sure that all items of collateral, merchandising, advertising and back of house material are compliant with the brand standards • Founded & successfully delivered assignments from Pallavi Gujarathi Photography • Managed multi-skilled teams to own & deliver international assignments in New York, Dubai, Orlando and Bangkok

Experience

1. Creative Director - Brand

   posh textiles

   Aug 2022 — Present · NY, US

   Strategise, Plan and Execute the projects required to boost the brand presence (both Online & Offline)- Lead development of brand-creatives to motivate target audience to take action- Monitor market trends, research consumer markets and competitor activities to identify collaborative opportunities across stakeholders including design, product marketing, business development- Establish & ensure adherence to brand guidelines for consistency across all communication formats- Participate in honest and curious discovery of thinking bold to create an impactful brand position

Education

• HBX | Harvard Business School

  Certificate in Disruptive Strategy with Clayton Christensen

  2017 — 2017

• Abhinav Kala Mahavidyalaya

  Bachelor of Fine Arts (B.F.A.)

  1999 — 2004

• Indian Institute of Management Ahmedabad

  Luxury brand managment

• Indian Institute of Management, Ahmedabad

  Luxury Management Program

  2013 — 2013