Pallavi Srivastava
Marketing Intern @Kawach.AI | Praxis Business School (2025-27) | Ex - Deloitte USI | SXC’23
- Role
- Marketing Intern at Kreeti Technologies Pvt. Ltd
- Location
- Dhanbad, JH, IN
- LinkedIn followers
- 500 followers
About Pallavi Srivastava
I\'m a PGDM student at Praxis Business School with a background that spans marketing, audit, and social impact - a combination that\'s given me a genuinely cross-functional perspective on how businesses and people work.My professional journey includes audit work at Deloitte, market research, HR operations, and currently a marketing internship at Kreeti Technologies - each role sharpening a different skill set. I\'m Google-certified in Digital Marketing and bring strong abilities in writing, strategy, research, and building meaningful connections.Beyond the corporate world, I\'ve volunteered with NGOs like Babul Films Society and Rotibank, contributing to social causes I care about. I believe in showing up with curiosity, honesty, and a bias for action - values my colleagues and managers have consistently recognized.Currently exploring opportunities at the intersection of marketing and strategy, where I can blend analytical thinking with creative execution.
Experience
Marketing Intern
Apr 2026 — Present · Kolkata, IN
Worked on the new compliance tool launch - Kawach.AIDeveloped and executed SEO strategy - optimised blogs, AEO/GEO-structured FAQs, and service pages; drove 76% uplift in organic traffic and impressions.Proposed AEO/GEO content strategy (structured FAQs, intent mapping, entity optimisation) — now actively being implemented by the teamIdeated, prototyped, and shipped a Compliance Fit Finder lead magnet, now live on the Kawach website; led full UX research and UI/product strategy.Repositioned brand messaging across website and email marketing using ICP pain point research (Reddit, Quora, G2, Capterra); contributed to 30% increase in reply rateGhostwrote founder-led LinkedIn content; managed content calendar and brand posting strategy.Ideated and assisted in designing a B2B auditor referral programme; ran structured outreach across freelance auditors, consulting firms, and certification body staffBuilt a master objections and handling playbook for the sales team.Optimised HubSpot CRM with custom properties; used Google Analytics to configure events and drive data-led campaign decisionsSeeded community development strategy targeting compliance-focused startup founders.Tools: HubSpot · Google Analytics · Canva · Claude · Zapier · Higgsfield
Education
Carmel School,Dhanbad
12th , Commerce
2018 — 2020
St. Xavier's College (Autonomous), Kolkata
B.Com Honours , Accountancy and Commerce
2020 — 2023
Praxis Business School
PGDM
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