Pallavi Soni
Product Designer | IDC-IIT Bombay\'24 | Driving E-Commerce Growth with User-Centric Designs & Data Driven Approach
- Role
- User Experience Designer at Shop LC
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Pallavi Soni
As a Master of Design Graduate from IIT Bombay, specialized in Visual & Experience…
Experience
User Experience Designer
Nov 2024 — Present · Düsseldorf, DE
Key Responsibilities & Contributions:• Redesigned the PDP (currently live on bestseller category), driving a 79% lift in conversion rate, 11% higher add-to-cart rate, and improved overall engagement with a 25% increase in sessions per user.• Designing new Mega Menu, Product Listing Page, Live TV Shop Page and sliding mini cart to enhance product discoverability, user flow, and conversion rates for pre purchase journey of user.• Designed high-conversion landing pages for 45+ German audiences, optimised for conversion across desktop and mobile.• Redesigned transactional email templates for clarity, responsiveness, and engagement, aligned with brand tone and compliance standards.Conversion Optimization & Metrics Tracking:• Monitoring and analysing conversion rate and other metrics for Meta campaigns.• Applying findings to execute iterative design changes, drive higher funnel engagement, and optimising campaign landing pages.Cross-functional Collaboration:• Working closely with IT, AMS, analytics, and category teams to implement design updates, troubleshoot live issues, and maintain consistency across the user journey.• Driving sprint-based collaboration with business stakeholders to align UX goals with commercial priorities.Mentorship & UX Research:• Mentored junior designers in data-driven design, usability heuristics, and interpreting performance metrics.• Conducts UX audits across international sister brands (Shop LC US, TJC UK, Mindful Souls), identifying experience and UI inconsistencies, friction points, and A/B test opportunities.• Conducts surveys and analysing user sessions to optimize product bundle design and increase AOV.Tools: Figma, GA4, Clarity, Trello, Jira, Northbeam, Adobe Suite
Education
Jaipur Engineering College & Research Center
Bachelor of Technology - BTech, Information Technology
2014 — 2018
Rajasthan Technical University, Kota
Bachelor's degree, Information Technology
Indian Institute of Technology, Bombay
Master of Design, Communication Design
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