Pallavi Rangavajhala
Global Digital Campaign Manager at Sogeti (Part of Capgemini Group) @Sogeti
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WORK HISTORY
Global Digital Campaign Manager at Sogeti (Part of Capgemini Group) @Sogeti
Role Responsibilities:• Planning and developing launch campaigns and measuring marketing campaigns including the setting of KPI s• Managing projects to ensure all parties deliver against their deliverables • Acting as a trusted advisor to both business and marketing leaders regarding the most effective mix of tactics such as digital advertising, direct marketing, industry events, executive conferences and immersive customer experiences • Analysing and collaborating with marketers to develop thought leadership and marketing content for collateral to enhance campaign effectiveness • Analysing campaign effectiveness through data analysis of key metrics to identify recommend and implement campaign improvements and report against KPIs of campaigns• Responsible for end to end Digital campaigns that includes: campaign planning, briefing teams (design, PR, internal and external comms, web team), social media strategy, paid marketing, analytics, website, getting collaterals together, mailer strategy, running the campaign, measuring the campaign performance against KPI and providing recommendations • Campaigns: World Quality Report, Modern App, Client Success Stories
EDUCATION
Google Digital Garage
Digital Marketing
Coursera
The Strategy of Content Marketing
Simplilearn Alumni
Digital Marketing 101
Linkedin Learning
Leadership Skills for The Future
Linkedin Learning
Advanced Content Marketing
University of Mumbai
Bachelor of Commerce (B.Com.), Business Accounting, Organisational Commerce, Economics, Human Resource Management, and Marketing
Hootsuite Academy
Hootsuite Enterprise Certifcation, Digital Marketing
Great Learning
AI in Digital Marketing Course
Certified courses, Digital Marketing
Linkedin Learning with Madecaft
Advanced Google Analytics
University of Mumbai
MCOM-1
Linkedin Learning
Master Digital Marketing
SKILLS
ABOUT PALLAVI RANGAVAJHALA
Experienced Digital and Social Media Marketing Specialist with a demonstrated history of working in the information technology and services industry for over 16 years.Skilled in Digital Marketing, Digital Campaign Management, Social Media Marketing, Business Development, Market Research, Marketing Strategy Content Marketing, Google Analytics, Corporate Communications and Public Relations. Strong marketing professional graduated from University of Liverpool, United Kingdom.
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