Pallavi Palan
Strategic Marketing & Brand Communication I Media Planning & Buying I Brand Building & Positioning I Team Leadership & Mentoring I Experiential & Activation Marketing I Stakeholder & Agency Management I
- Role
- Senior Marketing Communications Specialist at Mcm Flexi Cladding India Pvt. Ltd
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Pallavi Palan
Experience of more than 10 years with a demonstrated history of working in the media…
Experience
Senior Marketing Communications Specialist
Mcm Flexi Cladding India Pvt. Ltd
Jan 2022 — Present · Mumbai, IN
As the Marketing & Communication Manager at MCM Flexi Cladding, I am responsible for strategizing, managing, and executing integrated marketing initiatives that strengthen the brand presence, drive product visibility, and maintain cohesive communication across all internal and external stakeholders. The role demands end-to-end ownership of brand narrative, promotional campaigns, vendor coordination, and market activation.Key Responsibilities:Marketing & Communication Manager – MCM Flexi CladdingKey Responsibilities:Led brand strategy, visual identity, and market positioning.Managed internal and external communication across teams and partners.Executed ATL & BTL campaigns including exhibitions, media tie-ups, and product activations.Handled vendor onboarding, coordination, and cost optimization.Oversaw digital content, social media, and marketing collateral development.Provided product positioning and market insights to support sales strategy.Key Achievements:Revamped brand identity and communication framework.Successfully executed key exhibitions (Matecia, FOAID, ICE-Expo, AD Show).Streamlined vendor processes, reducing marketing costs.
Education
Narsee Monjee Institute of Management Studies, Mumbai
Post Graduation in Marketing Management, Marketing/Marketing Management
Shreemati Nathibai Damodar Thackersey Women's University
Bachelor's degree in Mass Media specialised in Mass Communication,, Marketing
2006 — 2009
Purdue University
Post Graduate Program in Digital Marketing, Digital Communication and Media/Multimedia, Digital Marekting
Skills
- Strategic Planning
- Management
- Marketing Strategy
- Marketing
- Market Research
- Advertising
- Business Development
- Digital Marketing
- Team Management
- Marketing Communications
- Social Media Marketing
- Public Relations
- Business Strategy
- Social Media
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