Pallavi Dhawan
Marketing & Advertising || SEO || IMS Group || Driving Business Growth📊💰through Innovative SEO Strategies- Technical SEO Executive💻Ready to Take Your Company’s Online Presence to the Next Level!🚀
- Role
- Search Engine Optimization Executive at IMS Group
- Location
- Ghaziabad, UP, IN
- LinkedIn followers
- 500 followers
About Pallavi Dhawan
Hey!I\'m a Technical SEO & Growth expert with a passion for driving business growth through effective search engine optimization strategies.My key responsibilities include:Handling Publishing website that have 7M+ traffic monthly and approx 2 Lac organic traffic per day.Monitor Google Analytics and Google Search Console on a regular basis to identify organic traffic patterns, audience behaviour, page performance, and coverage issues.Analyzing internal linking, website URL structure, meta tags, page load speeds, 404 errors, redirection errors, and ideate ways to fix these On-page issuesAnalyzing and evaluating top SEO metrics and opportunities to pursue, and prioritizing them based on effort-to-impact ratio to maximize results.Manage and review link structuring, canonicalization,schema markup, cannibalization and core-vitals elements.Partnering with Content and Tech teams to implement SEO opportunities and follow-up on projects.Managing SEO analytics tools and reporting.Perform regular SEO audits to identify technical/ On-Page website errors and work with developers to find and implement fixes.Staying up-to-date with the latest SEO trends as they relate to the business. Additionally, I analyze organic search performance data and provide insights and action plans around keywords, landing pages, content, and competition. I work with other teams to identify opportunities and develop solutions to improve search and other acquisition channel performance at scale. I analyze metrics for the customer acquisition journey to inform opportunities that will drive the biggest impact to the business. I also drive a strong experimentation process and am able to quantify results clearly. With a focus on driving experimentation and quantifying results, I understand industry best practices in growth and proactively bring new ideas and strategies to the team. Overall, I\'m excited to contribute to a team dedicated to maximizing results and driving growth through SEO.
Experience
Search Engine Optimization Executive
Jul 2025 — Present · Ahmedabad, IN
Education
Delhi University
Bachelor of Commerce - BCom
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