Pallabi Roy
Media Analyst at Omnicom Media Group
- Role
- Media Analyst at Omnicom Media
- Location
- Gurugram, IN
- LinkedIn followers
- 500 followers
About Pallabi Roy
I am organized, dedicated, ambitious, budding professional with excellent attention to…
Experience
Media Analyst
Jan 2024 — Present · Gurugram, IN
Track and evaluate media buying activities across the OMG network using internal tools.• Gather market data, verify its accuracy, and maintain clean, reliable datasets. • Partner with marketing teams to capture project-specific insights for client deliverables. • Connect with Omnicom Media Group’s buying unit to prepare client reports and interpret buying results in the context of market conditions.• Engage in knowledge-sharing sessions to promote effective strategies and industry best practices.• Collaborate with third-party media buying auditors to ensure transparency and compliance.• Support new business pitches by understanding and communicating the structure, benefits, and delivery of the value proposition to clients and prospects.
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