Pallabi Banerjee

About Pallabi Banerjee

With an Integrated Program in Business Analytics from the Indian Institute of Management,…

Experience

1. Marketing Manager

   Straive

   Dec 2024 — Present

   Spearheaded the design and strategy of a KPI framework for SDR journey — introduced metrics such as Enquiry Creation, First Touch SLA, and Conversion Rates — and leveraged stageduration analytics to optimize lead funnel efficiency, enable actionable insights, and drive higher conversion and team performance.Tools Used: Power BI, Salesforce, MS Excel Tools• Developed the strategic approach to marketing performance reporting, leveraging 13-month trend analysis to guide board-level decisions on channel effectiveness and market opportunities across regions, revenue tiers, customer segments, and industries. Tools Used: Salesforce, MS Excel,MS PPT• Built a YTD marketing analytics dashboard to monitor AQ/MQ. tasks, opportunity creation, and conversion trends across regions, channels, and revenue tiers, enabling data-driven decisions.• Incorporated advanced filters (product line, industry) to deepen insight generation; delivered actionable summaries on pipeline value and opportunity status to CMO and CCO. Tools Used: Power BI, Salesforce, MS Excel• Defined the strategy for a YTD marketing analytics dashboard, enabling CMO and CCO visibility into AQ/MQ performance, pipeline value, and conversion trends by region, channel, and segment. Enhanced insight depth through advanced filters by product line and industry.• Customized region buckets using Salesforce billing country data to optimize marketing analytics reporting strategy and drive the definition of high-level KPIs for performance tracking and decision-making.• Spearheaded the development and management of detailed sales reports, delivering key insights to marketing teams and cross-functional stakeholders, enabling data-driven decisions and optimizing business strategies for enhanced performance and growth.