Pallab Mahanta
Customer Marketing Manager @Labcorp
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WORK HISTORY
Customer Marketing Manager @Labcorp
Bengaluru, IN
I support market strategy and growth for Labcorp\'s BioPharma Laboratory services, with a focus on Central Laboratory solutions that advance clinical research.My journey at Labcorp has spanned multiple therapeutic areas—Rheumatology, Urology, Gastroenterology, and Clinical Toxicology—before transitioning to promote Real World Data products and services. This diverse experience gives me unique insight into the full spectrum of laboratory solutions that support drug development.In my current role, I lead-Strategic Marketing & Positioning: Developing go-to-market strategies that connect our Central Laboratory capabilities with BioPharma needs-Integrated Campaign Management: Designing and optimizing multi-channel campaigns that drive engagement and accelerate the sales pipeline-Market Intelligence: Partnering with our Market Research team to uncover trends, opportunities, and competitive dynamics that shape our strategic direction-Sales Enablement: Creating compelling collateral and tools that empower our sales teams to articulate our value proposition-Thought Leadership & Engagement: Planning and executing events and webinars that position Labcorp as a trusted partner in clinical research-Competitive Analysis: Monitoring the competitive landscape to identify differentiation opportunities and inform strategic decisions
EDUCATION
Kaziranga University
Master of Business Administration (MBA), Marketing and Finance
Dayanandasagar College Of Science Arts and Commerce
Bachelor of Business Management (BBM), Human Resource
SKILLS
ABOUT PALLAB MAHANTA
My 11 years of work experience as a Marketing professional has helped to develop my expertise in conceptualizing, planning and executing marketing functions to create meaningful impacts. With my bag of enthusiasm and the eagerness to learn, I possess a desire to succeed in target oriented projects with first class customer service ethics. My expertise includes Search Engine Optimisation, Stakeholder management, Marketing Communications, Strategy Building, Marketing Creatives, Email Marketing, Social Media Marketing, Influencer Marketing, Collateral Creation, Advertisement & Public Relations.
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