Palka Kejriwal

About Palka Kejriwal

I help brands grow faster and profitably with proven Growth Strategies.11+ years in performance marketing, retention, influencer marketing, and analytics across 20+ brands in India & UAE.₹200Cr+ Revenue Generated. 3x Average ROI Improvement.Blending data and consumer behaviour. Because numbers show what happened, psychology shows why.I’m a Growth Marketing Consultant with over 11 years of experience helping brands unlock scalable growth using a mix of Performance Marketing, Retention Marketing, and data-led experimentation.At Amazon, I worked with the Homepage Marketing Team, leveraging Automation and GenAI to enhance customer experience. At Titan Watches, I led a 52% revenue increase through their D2C brand websites by aligning lead generation, eCommerce optimization, and offline-to-online journeys. I also founded my own D2C brand, OwlStar and then started working as a growth marketing consultant for Titan & a few early-stage ventures, equipping me with sharp operational instincts and startup-level agility.Today, I partner with brands as an independent consultant to build growth systems powered by consumer psychology, conversion-led storytelling, and data-backed strategy.When I’m not mapping funnels or decoding LTV, you’ll find me traveling or shooting landscape images somewhere quiet (preferably with zero Wi-Fi).If you’re looking to improve your CAC or LTV, increase retention, or decode what’s actually moving the needle in marketing, let’s talk.Learn more at palkakejriwal.comLet’s build marketing that performs, retains and makes the business profitable.

Experience

1. Growth Marketing Consultant

   Palka Kejriwal

   Jan 2023 — Present · Bengaluru, IN

   Fractional CMO – Cleo Lifestyle, Roasty Tasty - Brand & Growth Strategy + Quick Commerce- Amazon – Worked with the Amazon Home Page Marketing team for Home Page Redesign andbuilding GenAI application for Marketing- Growth Mentor – Mentored 50+ start-ups on scaling via Meta Ads and Email Marketing, focusingon acquisition funnels, conversion optimization, and retention strategies at Mesa Start-up Labs- Titan Company Ltd –- Skinn & Fastrack Fragrances: Managed marketplaces and D2C marketing initiatives,optimizing campaigns and growth strategies for Amazon, Blinkit, Nykaa, Myntra, etc- Taneira (Ethnic Wear): Lead generation for 50+ stores across India- Watches Division: Consulted on e-Commerce and growth marketing- Growth Marketing Consultant - Delivered Brand & Growth Strategies for 20+ clients like Everaw, The State Plate, Southside Realtors, Travel Tailor, Plan B, Cubelelo, Enerlyf, Cozy Bear, Beyond Basic Home and more. If your company need strategic marketing support, then drop a DM.

Education

• Nagpur University

  Bachelor of Engineering (BEng), Information Technology

  2009 — 2013

• Institute of Management Technology, Ghaziabad

  PGDM, Marketing

  2015 — 2017