Alex Gonzalez

About Alex Gonzalez

With almost 20 years of experience leading digital strategy, brand building, and growth initiatives, I’ve developed a reputation as a pragmatic, upbeat workhorse who delivers—top line, bottom line, and everything in between. From agency life to executive leadership, I’ve built a career solving real-world problems and implementing data-driven solutions that drive results. I’m an award-winning, entrepreneurial-minded leader known for forward-thinking digital tactics and a relentless passion for creating delightful customer experiences.Today, I’m the proud owner of a Home Instead franchise, where I lead an amazing team delivering compassionate, in-home care services for seniors. We support families with assistance in activities of daily living—from bathing and dressing to medication reminders and memory care—ensuring aging adults can remain independent and safe in the place they call home. Our Care Professionals are thoroughly vetted, trained, and supported to deliver exceptional care around the clock.Whether I’m driving P&L strategy, guiding digital transformation, or building partnerships with healthcare providers, I’m motivated by the opportunity to fuel growth, solve problems, and have a positive, lasting impact on people, brands, and communities.High-energy. Adaptable. People-first. Down for a good time.

Experience

1. Owner

   Home Instead

   Feb 2023 — Present · Vandalia, OH, US

   Providing quality, in-home care services for seniors including: help with activities of daily living like bathing, dressing, incontinence care, meal preparation, laundry, medication management, incidental transportation, light housekeeping and respite care. Our Care Professionals are thoroughly screened, trained, insured, bonded and drug tested and are trained in Alzheimer\'s and Hospice Care. We can can assist seniors for up to 24 hours a day, 7 days a week (including major holidays) to live independently in their homes, Assisted Living Facilities, or any residential setting.Looking to build relationships with area Home Health Services, Hospice Providers, Rehab facilities as well as Families and their Physicians.

Education

• The Ohio State University

  Strategic Communications, public relations, advertising, creative message design, research communications

  2002 — 2006

• Centerville High School

  Diploma

  1998 — 2002

Skills

• Lead Generation
• Digital Marketing
• Marketing
• Digital Media
• Project Management
• Email Marketing
• Sales
• Social Media Marketing
• Account Management
• Advertising
• Social Media
• Video Production
• Digital Strategy
• Sem
• Higher Education
• Dj
• Salesforce.com
• Direct Marketing
• Ppc
• Program Management
• Marketing Strategy
• Interactive Marketing
• Mobile Marketing
• Online Advertising
• Web Design
• Marketing Communications
• Online Marketing
• Social Networking
• Integrated Marketing
• Strategic Partnerships
• B2b
• Google Adwords
• Web Analytics
• Analytics
• Affiliate Marketing
• Wedding Dj
• Business Strategy
• Business-to-Business (B2b)