Mukund Choudhary

About Mukund Choudhary

I turn ideas into impact and pixels into purpose.As a Creative Leader with 7+ years of experience, I help brands cut through the noise with design that’s not just beautiful — but measurable.Whether launching new brand identities, designing cross-channel campaigns, or building scalable design systems, I bring clarity to complexity. My work spans agritech, fashion, consumer goods, and tech — with 40+ launches that have doubled engagement and accelerated delivery timelines by 30%.What sets me apart?I don’t just “make things look good.” I translate business goals into creative outcomes. I lead with strategy, obsess over systems, and build work that inspires — from social media stories to full-stack brand worlds.I’ve led and mentored design teams, collaborated across marketing and product, and created visual languages that stand the test of time. Tools I use daily: Adobe Creative Suite, Figma, Notion, Canva — plus loads of sticky notes, curiosity, and good coffee.If you’re building something ambitious and intentional, I’d love to help shape it visually.Reach me at c••••••@palettebymukund.com or website: palettebymukund.com.Skills:Brand Strategy, Brand Identity, Visual Communication, Design Systems, Typography, Creative Direction, Campaign Design, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects, Figma, Digital Illustration, UI/UX Design, Concept Development, Logo Design, Corporate Identity, Art Direction, Photography, Storytelling, Digital Painting

Experience

1. Senior Visual Designer Fmcg, Dtc Business, Farmer Services

   DeHaat

   Apr 2024 — Present · Gurugram, IN

   Elevated to lead entire creative direction for DeHaat’s FMCG brand, Honest Farms-covering brand identity, packaging, GTM, digital, retail, and campaign systems.Built the brand’s AI-enabled creative pipeline for content, packaging visualization, motion, and marketplace assets - accelerating delivery by 30%.Led multi-format storytelling (digital films, static + motion, ingredient storytelling, Amazon A+), establishing Honest Farms\' premium, trust-led FMCG presence.Drove 0 to 1 creative strategy, concepting, and brand language, ensuring cohesive execution across retail, D2C, and digital ecosystems.Collaborated with PMM, Growth, Performance, and Retail teams to deliver category-expanding campaigns for a national consumer audience.Built AI-first previsualization workflows for storyboards, GTM scenarios, product visualization, and design exploration - speeding decision-making and experimentation.

Education

• DAV Kapildev Public School, Ranchi, Jharkhand

  Intermediate, PCM

  2012 — 2014

• Nikhil Bharat Sangeet Samiti Kolkata

  Grad (Distance Learning), Fine Arts | Classical Music

  2004 — 2012

• Scottish Public School, Katihar

  Matriculation

  2008 — 2012

• NATIONAL INSTITUTE OF FASHION TECHNOLOGY, BHUBANESWAR

  Bachelor of Design, Fashion Communication

  2015 — 2019

• Ramakrishna Mission Vidyamandir, Katihar

  Primary Education

  1999 — 2007