Palashy Mathur

Content Marketing Principal @ HighRadius | Copywriter | Product Marketing | Storytelling & Brand Strategy | PGC in Digital Marketing & Growth from IIM Visakhapatnam

Role: Content Marketing Principal at HighRadius
Location: Hyderabad, TG, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Palashy Mathur

I am a results-driven marketing strategist who thrives at the intersection of creativity,…

Experience

Content Marketing Principal
HighRadius
Feb 2024 — Present · Hyderabad, IN
Work on strategy and execution of content initiatives aimed at driving demand generation, increasing brand authority, and boosting conversions across global markets.Key Responsibilities & Achievements:Developed and managed SEO-optimized content across blogs, landing pages, ebooks, and guest posts to drive qualified traffic and engagement.Led strategic content planning using keyword research, competitor analysis, and audience segmentation to align with business goals.Improved organic visibility and SERP rankings through on-page SEO, backlinking campaigns, and content audits.Utilized CRO techniques, A/B testing, and user behavior analysis (via Microsoft Clarity & Google Analytics) to enhance content performance.Collaborated with design, product, and performance marketing teams to create unified, conversion-focused campaigns.Executed multi-channel content distribution strategies, ensuring consistency and performance across the buyer journey.Played a key role in demand generation campaigns that contributed to a 135% achievement of KPIs quarter-over-quarter.This role has empowered me to merge creativity with analytics to create high-impact, scalable content ecosystems that resonate with B2B audiences.

Contact information

Verified work emails, personal emails, and direct dials — unlocked in one click.

Work email
•••••@rb.gy
Personal email
•••••@•••••.com
Direct dial
+•• ••• ••• ••••

Unlock verified contacts

Free to start · No credit card required

Current company

HighRadius

Software Development · 1K employees · Founded 2006 · 2107 Citywest Blvd, Suite 1100, US

HighRadius provides a single Agentic AI platform for the Office of the CFO. It integrates 180+ agents that orchestrate end-to-end processes across Order-to-Cash, Close & Reconciliation, Consolidation & Reporting, Accounts Payable, B2B Payments, and Treasury. HighRadius guarantees operational KPI improvements by mapping them to specific agents on the platform. With a 3-6 month go-live period, HighRadius drives value creation at 1300+ enterprises such as 3M, Unilever, Bristol-Myers Squibb Company, Red Bull, Lufthansa, and more. HighRadius has been consistently recognized as a market leader by Gartner, IDC, and Forrester.

rb.gy

Find verified contacts for anyone on LinkedIn

Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.

Start for free See how it works

Free plan included · No credit card required

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.