Palash Bhattacharjee
Marketing @Gartner | Gold medalist - Marketing | French Diplôme
- Role
- Marketing Specialist - Canada and India Lead at Gartner
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Palash Bhattacharjee
Marketing is more than just campaigns—it’s about telling stories that inspire action…
Experience
Marketing Specialist - Canada and India Lead
Sep 2021 — Present · Gurugram, IN
Work alongside the International Marketing team to help design and execute digital content promotion and amplification campaigns (digital PR, outreach, social media) Regularly analyze backlink profiles and help identify potential link building opportunities Drive strategy to acquire backlinks that positively impact organic rankings Plan and execute link building and link recovery campaigns and report on placements and links Help build and implement a digital PR strategy for the target market analyzing the media landscape and local trends and suggesting topics for digital PR campaigns Build contact lists for outreach campaigns and develop innovative and creative approaches to journalists, bloggers and influencers Monitor trends in outreach and link building and regularly feedback insights gained from link building activities into the team to help develop strategies Perform ongoing keyword research including discovery and expansion of keyword opportunities Collaborate with the International Marketing and SEO teams to execute on-page and off-page optimizations of the local website Support on the creation and optimization of multimedia content for the target market (video, graphics, etc.) Manage and grow social media profiles associated with the target market Support on the reporting of all major KPIs associated with the target market
Education
West Bengal University of Technology, Kolkata
B.Tech, Electronics and Communication Engineering
2012 — 2016
Alliance Française de Delhi
Diploma, French Language
2018 — 2021
INSTITUTE OF TECHNOLOGY AND SCIENCE, MOHAN NAGAR, GHAZIABAD
PGDM, MARKETING, IT
2016 — 2018
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