Palash Rai
Data Analyst - Blinkit | Ex-Magicpin | Business Intelligence & Analytics | Data-Driven Strategy & Insights
- Role
- Data Analyst - Category Monetisation at Blinkit
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Palash Rai
Palash is a results-oriented Data Analyst with 4+ years of experience leveraging data…
Experience
Data Analyst - Category Monetisation
Jan 2023 — Present · Gurugram, IN
Created and implemented real-time dashboards to track key metrics, enabling the team to make data-driven decisions, resulting in a 13% CMGR improvement in overall ad revenue through optimised campaign performance.* Led in-depth analysis of search ads performance, helping the team identify underperforming keywords and optimise bidding strategies, leading to significant improvements in CPM, RPS (Revenue per Search), and overall ad engagement.* Enabled the team to strategically optimise campaigns during peak festive seasons by analysing high-performing keywords and categories, resulting in a 3-4x increase in RPS and driving substantial revenue growth during key events like Diwali, Rakhi, Christmas, and others.* Conducted detailed customer segmentation and cohort analysis, uncovering valuable insights into user retention and behaviour. This enabled more targeted marketing strategies, resulting in increased customer engagement and conversions.* Facilitated real-time tracking of festive campaign performance through dynamic dashboards, showcasing metrics like Impressions, CTR, Conversion Rates, GMV, and Share of Voice (SOV). This enhanced visibility empowered teams to make quick, data-driven decisions, optimising campaigns in real-time for maximum impact during peak seasons and ensuring agile responses to market dynamics and user behaviour.* Delivered comprehensive reports tracking sales, revenue, market share, category growth, and Share of Voice (SOV), while collaborating with cross-functional teams to align on growth strategies. Provided actionable insights that drove incremental revenue and ensured campaigns were consistently optimised for business success.
Education
Venus Public School,Gwalior
Senior Secondary
2015 — 2016
Jaypee Institute Of Information Technology
Integrated Degree (B.Tech +M.tech)
2016 — 2021
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