Palash Patni
Digial Marketing Specialist @Globant
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WORK HISTORY
Digial Marketing Specialist @Globant
As a Digital Marketing & Analytics Specialist at Globant, I lead data-driven marketing initiatives by integrating analytics, tag management, and automation across global ecosystems to enhance marketing performance, tracking accuracy, and business outcomes.Key Achievements:Led the enterprise-wide migration from Universal Analytics (UA) to GA4, including event taxonomy design, data validation, and governance alignment for scalable, future-ready measurement.Created and maintained Solution Design Reference (SDR) documents to define event architecture, tagging logic, and data layer requirements across multiple platforms.Implemented advanced GTM setups (client & server-side) for enhanced eCommerce, SPA tracking, scroll depth, video engagement, and form submissions.Designed and deployed custom event tracking in GA4 and GTM to capture detailed user interactions across web and app properties.Developed and standardized global data layer frameworks, ensuring consistent, reliable, and scalable event tracking across brands and regions.Built automated dashboards in Looker Studio powered by GA4, BigQuery, and SQL—providing real-time insights to global marketing, analytics, leadership teams.Integrated and optimized marketing pixels and conversion tracking for Google Ads, Meta, DV360, LinkedIn Ads, improving attribution and campaign ROI.Performed analytics QA and validation using Chrome DevTools, GTM Debug, Analytics Debugger, & Omnibug to ensure 100% data integrity.Delivered custom Adobe Analytics reports & dashboards, offering deep insights into user behavior, traffic sources, & campaign performance.Developed automated data pipelines via BigQuery & Looker Studio, reducing manual reporting time by over 60%.Implemented privacy-first analytics frameworks compliant with GDPR, CCPA, and global data protection standards.Partnered with data, product, and marketing teams to align analytics implementations with digital transformation and measurement strategies.
EDUCATION
University Institute of Technology, RGPV
Bachelor of Engineering - BE
ABOUT PALASH PATNI
As a Digital Implementation Specialist with 5+ years of experience, I bring a unique…
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