Palash Kashyap
Strategy & Growth @Berger Paints (PPO) | IIM Shillong PGP’24 | Lean Six Sigma Green Belt (KPMG Certified) | Air India (PPI) | Brandbaazi 5.0 (National Finalist) | CAT 2021 - 99.34%tile | Ex - TCS
- Role
- Deputy Manager (Business Strategy and Development) at Berger Paints India
- Location
- Raipur, CG, IN
- LinkedIn followers
- 500 followers
About Palash Kashyap
Results-driven Strategy & Business Development professional with an IIM Shillong PGP and 4+ years of cross-industry experience. Proven track record of building greenfield distribution channels, driving ₹77 Cr revenue, and expanding market presence across 7 states. Skilled in GTM strategy, channel development, and cross-functional leadership with strong proficiency in data analytics and BI tools.
Experience
Deputy Manager (Business Strategy and Development)
May 2025 — Present · Kolkata, IN
Builded and scaled businesses from scratch.At Berger Paints, I conceptualized and launched the UBB (Unicorn By Birth) model—creating a new dealer ecosystem by onboarding 400+ non-traditional partners across 7 states. Within the first year, this initiative generated ₹77 Cr in revenue, contributing ~12% of regional sales.My work sits at the intersection of strategy and execution—designing GTM approaches, unlocking new markets, and building demand engines through influencer ecosystems (builders, architects, designers). I have also driven product mix transformation, increasing high-margin categories to 32% of sales, directly improving profitability.I am particularly interested in roles involving: • Growth & expansion strategy • Business building (0→1 / 1→10) • Market entry & GTM • Consulting & problem solving
Education
Shri Shankaracharya Technical Campus
Bachelor of Technology - BTech, Electrical and Electronics Engineering
Indian Institute of Management, Shillong
Master of Business Administration - MBA
Gurunanak Public School
HSC/12th, Maths
Chhattisgarh Public School
SSC/10th
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