Palanivel Muthuvel

About Palanivel Muthuvel

I believe in the saying, “Believe you can and you’re halfway there. —Theodore Roosevelt.A result oriented and performance driven excellent planner with proven abilities to translate corporate vision and mission into national and international strategies that exceed financial and organizational targets and contribute to better profitability, cost controls, process optimization, customer satisfaction, and service delivery. Objective & Key Result Oriented (OKR) professional with exhibited expertise in leveraging analysis of ongoing programs in order to ensure that quality training is provided to business departments and that there is a constant improvement in training programs and initiatives Absolute mastery over Service Management methodologies, Project Management Principles with rich understanding of Business to propose out-of-the box solution addressing all marketing needs. High caliber in creating, developing and executing innovative marketing plans, and product strategies together with designing, consolidating and improving organizational processes to generate business for accelerated growth with proficiency. Proven success in ATL/BTL, PR, Modern Trade, Experience Zone, SIS, Digital Marketing Campaigns, Events, Promotions, and Internal/External Communications. Recognised for launching Brand JIO, which garnered 100 Million Subscribers in <90 days. Manifested strengths in managing many internationally renowned Media/Marketing Agencies. Strong ability to produce results within a team environment, utilizing a \"take charge\" attitude, self-motivation, and commitment. Known for ability to step in and get results.SOME OF MY CAREER ACCOMPLISHMENTS ARE - Appreciated by the management for launching Brand JIO, which garnered 100 Million Subscribers in the shortest span of time and Largest Free to Paid Migration campaign initiative- Achieved milestone in creating strategic visibility plan through OOH solution by developing media sites over and above the paid media that have been created through our own channels / assets to provide a incremental visibility of 1+ Million Sq. ft. across India and to create the brand buzz-Set a high standard of accomplishment by executing visibility and engagement in very large format events like IPL 2017/2018/2019, Justin Bieber Show, KBC, IMC 2017, Iphone – Jio Launch- Credited for over achieving Sales Target in all 4 quarters (Achieved 110%) and also won Star Performer Award in 3 Quaters for excellent performance while serving in SingTel/Optus Communications, Australia.

Experience

1. Chief Brand and Communications Officer

   SPARSH Hospital, Bengaluru

   Feb 2022 — Present · Bengaluru, IN

Education

• QUT (Queensland University of Technology)

  MIT, IT & Management

  1999 — 2000

• University of Madras

  B.E, E.E.E

  1995 — 1999

Skills

• Events Management/Promotion
• Roi Analysis and Budgeting
• Key Account Management
• Holistic Strategic Planning
• Atl/Btl/Offline Marketing
• Stakeholder Management
• Operations Management
• Digital Marketing (SEO/Sem) Public Relations
• Corporate Sales/P&L Responsibility
• Product Marketing
• Retail/Brand Visibility Management
• Telecommunications
• Product Development
• Negotiation
• Channel Partners
• Public Relations
• Business Strategy
• Corporate Affairs
• Leadership
• Social Media Marketing
• Business Development
• Business Development Events
• Client Relationship Management
• Transvers Specialist Functions
• Strategy
• Corporate Communications
• Account Management
• Team Management
• Business Continuity Management
• Strategic Visibility Planning
• Marketing
• Marketing Communications
• Brand Management
• Marketing Communication
• Cross-Functional Coordination
• Marketing Strategy
• Trade/Retail Marketing
• Management
• Online Advertising
• Product Management