Palak Vasa
Driving Brand & Marketing Narratives for DPI, DPG and India Stack
- Role
- Senior Manager Product Marketing at Protean Egov Technologies
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Palak Vasa
Curiosity sparked my journey into marketing — curiosity about people, businesses, and the stories that connect them.From Euclid Infotech and EY, where I built my base in business development and client strategy, to leading large-scale brand initiatives at NPCI and Protean eGov, I’ve spent over a decade shaping narratives that build trust, relevance, and growth.At NPCI, I was part of the core marketing teams behind RuPay and BHIM UPI, driving campaigns and partnerships that made fintech feel personal and purposeful.Today, as Senior Manager – Product Marketing at Protean eGov Technologies, I lead marketing for platforms like NPS, Atal Pension Yojana, Protean Life, and Vidyasaarathi — turning complex digital products into human stories that connect and convert.I believe great marketing doesn’t just sell — it simplifies, inspires, and builds trust.
Experience
Senior Manager Product Marketing
Jan 2024 — Present · Mumbai, IN
Spearheading brand and product marketing strategies across Protean’s digital ecosystem, including National Pension System (NPS), Atal Pension Yojana (APY), Protean Life, and Vidyasaarathi.• Lead strategic positioning, GTM, and demand-generation initiatives for high-impact platforms.• Craft compelling product narratives that translate complex fintech and DPI solutions into relatable human stories.• Collaborate cross-functionally with product, sales, and operations teams to ensure seamless execution and customer experience.• Mentor a growing marketing team, fostering creative excellence and strategic thinking.
Education
Welingkar Institute of Management
Master of Business Administration (MBA), Marketing/Marketing Management, General
2014 — 2016
R. D. National College
Bachelor’s Degree, Business/Commerce, General
2007 — 2012
University of Mumbai
Master’s Degree, Commerce
2012 — 2014
St. Xavier's High School
High School
2007
Skills
- Customer Relationship Management (Crm)
- Strategy
- Strategic Alliances
- Rfp
- Market Research
- Team Management
- Marketing
- Management
- Project Planning
- Business Development
- Microsoft Project
- Client Relations
- Account Management
- Marketing Strategy
- Lead Generation
- Vendor Management
- Crm
- Strategies
- Business Planning
- Competitive Analysis
- Sales Management
- Strategic Planning
- New Business Development
- Pre-Sales
- International Sales
- Business Strategy
- Strategic Partnerships
- International Business Development
- Project Management
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