Palak Sood
Strategic Brand Manager | Self Taught| Elevating Startups| Proven Expert in Data-Driven Strategy, Communication, Advertising, PR | Strategic Media Planning & Buying || 💡Merging brand visions with consumer insights
- Role
- Brand Strategy Consultant at Modo Caldo
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Palak Sood
As a Brand Manager at Otipy, I lead the brand strategy and communication for India\'s first community-based platform for fresh produce. Develop and executed data-driven and consumer-centric campaigns that drive brand awareness and recall, engagement. I also manage the media planning, budgeting, and analysis for all marketing initiatives.With a PGFMG degree in Fashion Marketing from Pearl Academy, I have a strong background in branding, advertising, and PR. I have worked with start-ups across various categories, such as F&V, FMCG, Pregnancy, Baby Gear, and Hygiene, bringing agility, innovation, and a customer-oriented mindset to achieve success. I have also explored new categories, such as educational toys, vaccinations, and breastfeeding, and gained proficiency in understanding and addressing their unique needs and challenges.
Experience
Brand Strategy Consultant
Nov 2024 — Present · Gurugram, IN
Education
Pearl Academy
PGFMG, Fashion Marketing
2014 — 2016
Skills
- Team Management
- Competitive Analysis
- Market Research
- Microsoft Office
- Strategic Planning
- Powerpoint
- Microsoft Excel
- Leadership
- Negotiation
- Product Development
- Management
- Marketing Strategy
- Microsoft Word
- Research
- Public Speaking
- Marketing
- Photoshop
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