Palak Purohit
Ui Ux and Creative Designer @Surge Media
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WORK HISTORY
Ui Ux and Creative Designer @Surge Media
Mumbai, IN
As a Tech UI/UX Designer, I am responsible for designing and optimizing the brand’s digital experience. My role includes creating intuitive, user-friendly website interfaces, improving user journeys, and ensuring seamless interaction between design and technology.I work closely with the development and marketing teams to design website layouts, landing pages, and user flows that align with the brand’s identity and business goals. I focus on enhancing usability, visual aesthetics, and conversion through research-based design decisions.Key Responsibilities:• Designing website UI layouts, landing pages, and user interfaces• Improving user experience through research, wireframes, and prototypes• Collaborating with developers to ensure smooth design implementation• Maintaining design consistency across the website• Optimizing website structure for better engagement and conversions• Creating user flows, wireframes, and visual design systems
EDUCATION
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Btech CE, Computer Engineering
ABOUT PALAK PUROHIT
I am a final-year B.Tech student specializing in Computer Engineering, with a growing interest in Business Analytics. Through my academic journey and hands-on experience, I’ve honed my skills in key areas such as proposal writing, documentation, wireframing, DFD (Data Flow Diagrams), and stakeholder management—core aspects of a Business Analyst’s role. My technical foundation and passion for bridging the gap between business needs and technology have driven my success in both my AI and Business Analytics internships.During my internships, I worked on real-world projects, including building a recruitment digital ecosystem for a company and developing a Spam/Ham classification model using NLP, which sharpened my problem-solving abilities. Skilled in wireframing, I have also worked closely with cross-functional teams, refining my communication and collaboration skills.Beyond academics, I am a national-level badminton player, an athlete, a dancer, and an artist—diverse interests that fuel my creativity and discipline. These achievements reflect my drive to excel both in and out of the classroom.I aspire to pursue an MBA abroad after graduation, aiming to expand my global perspective and continue growing as a Business Analyst in an international landscape. My commitment to personal and professional growth makes me adaptable and motivated to embrace future challenges.
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