Palak Jain

About Palak Jain

I started my career with Intellectscoop Media, where I was responsible for partner onboarding and integration. In this role, I gained hands-on experience in setting up new supply and demand partners, managing OpenRTB/XML integrations, and coordinating with technical teams to ensure smooth implementation. I also handled early-stage partner relationship management, setting the foundation for long-term collaboration.Currently, I work as a Partner Relations Manager at 3DMA, where I manage and grow partnerships with SSPs, DSPs, ad networks, and direct publishers across multiple ad formats, including POP, PUSH, banner, native, and Google AdX display. My responsibilities include negotiating deal terms, monitoring traffic quality, resolving technical issues, and ensuring alignment between partner capabilities and client needs.

Experience

1. Senior Business Development Specialist and Ad Operation Manager

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   Feb 2026 — Present · IN

   I work as a Business Development and Ad Operations professional in the AdTech ecosystem, helping companies scale revenue, optimize programmatic performance, and build strong supply–demand partnerships.With hands-on experience across Programmatic, OpenRTB, SSP/DSP integrations, and Ad Operations, I support both publishers and advertisers in improving monetization, traffic quality, and overall yield. What I Do:• Business Development & Strategic Partnerships• Programmatic & OpenRTB Operations• SSP/DSP onboarding & integrations• Inventory monetization (Display, Video, Native, CTV, In-App & Web)• Performance optimization (CPM, fill rate, win rate, ROAS)• Demand & supply sourcing (Global / WW GEOs)• Troubleshooting RTB, Prebid, VAST & delivery issues Expertise Includes:• OpenRTB, Header Bidding, Prebid• Display, Video, Native, CTV, In-App, Web• SSPs, Ad Exchanges & Demand Partners• Traffic quality, fraud monitoring & optimization

Education

• Cambridge International School

  Bachelor of Commerce - BCom, Business/Commerce, General