Paja-Dejur Sanchez

About Paja-Dejur Sanchez

As the Vice President of Marketing at ARM Enterprises, Inc, I lead a dynamic team of marketing professionals in developing and executing innovative solutions that drive customer interest and revenue growth across our diverse product portfolio. With over 15 years of experience in the marketing industry, I have a deep understanding of consumer pain points, branding strategies, and e-commerce opportunities in the competitive markets of housewares, kitchen electrics, hard goods, CPGs, food, and beverage.I am passionate about creating products that deliver on the core promises of superior functionality, ease of use, and durability, and that improve our customer\'s product use and experience. I have overseen the comprehensive product lifecycle from concept to launch, and have contributed to the success of market-leading brands such as Perfect Pod and Vinci Housewares. I have also generated B2B/B2C sales in various channels, leveraging targeted campaigns, social media marketing, digital marketing, and public relations. I am a motivational, influential leader and collaborator who guides and empowers my team members to achieve project objectives and exceed business development goals. I am committed to improving cross-functional communication, strategic market planning, and client relations to enable growth and innovation.

Experience

1. VP of Marketing

   Arm Enterprises, Inc

   May 2018 — Present · Los Angeles, CA, US

   ARM Enterprises, the parent company of Vinci Housewares and Perfect Pod, is renowned for its innovative, high-quality consumer products. Vinci Housewares, known for its stylish and functional housewares, and Perfect Pod, a leading brand in eco-friendly coffee pods and brewing accessories, both reflect ARM\'s commitment to quality, innovation, and customer satisfaction. ARM Enterprises continually strives to enhance everyday life and exceed customer expectations through its diverse product range.With a passion for building brands, driving growth, and telling brand stories I lead a high-performing marketing team for two consumer brands at ARM Enterprises, Inc. My role is to create and implement effective go-to-market plans for all new product launches, ensuring that our business objectives are always met.In my position, I oversee all performance and brand marketing activities, working closely with cross-functional teams and leadership to harmonize our marketing, sales, and brand efforts. One of my key achievements has been designing a cohesive, consistent brand story for our two consumer brands, positioning them favorably in the marketplace.My responsibilities also include creating, executing, tracking, and reporting on strategic initiatives and campaigns for both B2B and DTC marketing programs. To stay ahead of the game, I constantly monitor the competitive landscape and market trends, identifying current and emerging opportunities.Working hand-in-hand with the product development team, I ensure the viability of our products from concept to retail placement. I develop and implement data-driven marketing budgets and plans, which include forecasts, insights, analytics, and ROI.

Skills

• Project Management
• Event Management
• Food Styling
• Restaurant Management
• Public Relations
• Product Development
• Search Engine Optimization (SEO)
• Food Sales
• Account Management
• Food
• SEO Copywriting
• Management
• Brand Development
• Ad Copy Writing
• Entrepreneurship
• Recipe Development
• Public Speaking
• Chef
• Leadership
• Wine Sales
• Social Media Marketing
• Thought Leadership
• Marketing Strategy
• Team Leadership
• Restaurateur
• Online Marketing
• New Restaurant Openings
• Digital Marketing
• Food Writing
• Customer Service
• Advertising
• Cookbooks
• Social Media
• Web Content Writing
• Event Planning
• Web Content
• Television
• Food Blogger
• Wordpress
• Marketing