Paige Shivel
Senior Creator Community Manager @ TikTok
- Role
- Senior Creator Operations Manager at Tiktok Shop
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Paige Shivel
Driving Creator-Led Growth & Innovation at TikTok Shop!Passionate about bridging the gap between creators and business, I sit at the intersection of community, strategy, and innovation. At TikTok Shop, I’ve led initiatives that drive exponential creator engagement, foster authentic brand partnerships, and unlock new revenue opportunities.Key Wins: 1. Created net-new revenue stream at TTS & grew the community affiliate program from 10K → 50K+ creators in just 3 months2. Launched TasteMakers, a pioneering creator community program, scaling from 0 → members, driving significant content growth & revenue (~20% platform sales)3. Led a record-breaking Black Friday / Cyber Monday creator livestream raid train, activating creators and contributing 20% of all livestream sales in just 6 daysI’m deeply motivated by empowering creators to turn their passions into profitable businesses. Whether it\'s through community-driven initiatives, high-impact campaigns, or strategic storytelling, I love crafting experiences that drive both engagement and revenue.Let’s connect and chat about all things creator economy, social commerce, and community-driven growth!
Experience
Senior Creator Operations Manager
Mar 2025 — Present
Management:Built and managed a team of 10 creator leads & 20 discord moderators, overseeing hiring, performance, and engagement efforts that sustained 15% community engagement and 85% satisfaction. Through sustained efforts & education, community creators regularly post 3x more content. Social Media: Created first TasteMakers community spotlight series on social channels (primarily TikTok). Regularly achieved 10% engagement on organic videos, 500M hashtag views in 3 months, and 86k organic videos posted using campaign hashtag. EventsHosted inaugural TasteMakers Launch event, partnering closely with 6 minority-owned brands & hosting 150 attendees - ultimately driving $1.5M in revenue 30 days post-event.
Education
Seattle Pacific University
Bachelor’s Degree, Business Administration and Management, General
2015 — 2019
Skills
- Waitressing
- Customer Service
- Community Gardens
- Volunteering
- Organic Gardening
- Vendor
- Babysitting
- Bloodborne Pathogens
- Fundraising
- Community Service
- Time Management
- Cpr Certified
- Food Service
- Yard Work
- Social Media
- Cooking
- Advertising
- Event Planning
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