Paige Davis
Senior Research Analyst | AI, Tech, Entertainment, Health & Beauty, CPG and Retail
- Role
- Insights Brainiac Senior Research Analyst at Smarty Pants
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Paige Davis
Paige currently works as a senior analyst-level “Insights Brainiac” at Smarty Pants. In her position, she serves as the most senior support role and key executor on qualitative research initiatives across categories and consumer segments. Her responsibilities include everything from recruit management to topline reporting to eye-catching presentation development. She also moderates digital diaries and in-depth interviews and loves in-person focus groups and ethnographies.The development of next-level deliverables is a core strength for Paige. She’s a genius at creating multi-media presentations and compelling insights documentaries. Paige began her career as an Associate Social Specialist at BUNTIN, the leading Nashville-based advertising agency. There, she developed social strategies and extracted media analytics to make thoughtful, strategic recommendations for companies like packaging giant Huhtamaki North America, restoration specialists SERVPRO, the Kentucky Lottery and more. Paige is a graduate of East Tennessee State University who holds both a bachelor’s degree in Media and Communication and a master’s degree in Brand and Media Strategy. Additionally, she studied International Branding and Global Communications during a semester in Paris, France.Paige currently resides in Raleigh, NC, and you can find her where the breweries and live music are. Well, when she isn’t binge-watching the hottest new reality TV series, that is.
Experience
Insights Brainiac Senior Research Analyst
May 2024 — Present
Education
East Tennessee State University
Master of Arts (MA), Brand and Media Strategy
2017 — 2019
East Tennessee State University
Bachelor of Arts (B.A.), Media and Communication Advertsing and Public Relations
2013 — 2017
Northeast State Community College
Dual Enrollment
2012 — 2013
ACCENT International- Paris Campus
Study Abroad, International Branding and Global Communications
2015 — 2015
Skills
- Public Relations
- Online Advertising
- Social Networking
- Social Media Marketing
- Powerpoint
- Leadership
- Retail
- Fundraising
- Cleaning
- Editing
- Customer Service
- Advertising
- Public Speaking
- Event Planning
- Marketing Communications
- Social Media
- Microsoft Word
- Marketing
- Microsoft Office
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