Paige Lutter
- Role
- Head of Global Brand Management at Logitech
- Location
- San Jose, CA, US
- LinkedIn followers
- 500 followers
About Paige Lutter
With over two decades of experience in corporate branding, my personal approach to brand…
Experience
Head of Global Brand Management
Feb 2015 — Present
Guides the long-term vision and continuous evolution of the Logitech brand. Develop and implement brand strategy across all products and services to ensure brand consistency and differentiation in the market.\\\\nSuccessfully executed global implementation of corporate brand strategy with Vision & Purpose, brand guidelines, brand pillars, events, and training assets & sessions for over 3500 employees, resulting in one of the \"Freshest Brand Reboots of 2015\" according to WIRED.\\\\nTranslates brand strategy across multicategory & multibrand, sustainability, social impact, & employer branding at the corporate level and within cross category campaigns.\\\\nDesigns brand systems that provide the foundation for groundbreaking creative work, create momentum for the brand, and deliver against business objectives.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
Late Nite Art
Certificate of Completion, 1st Cohort of the LNA Train the Trainer Program
Court of Master Sommeliers
Introductory Sommelier Course & Examination, Wine Steward/Sommelier
2006
San José State University
BS Business Administration; Marketing, Minor: Advertising
Visual Thinking Strategy VTS@Work® Advanced Course
Completion, https://www.haileygroup.com/vtsatworkprogram
The Culinary Institute of America
Wine Studies
Skills
- Event Management
- Mentoring New Hires
- New Business Development
- Corporate Websites
- Product Marketing
- Collateral
- Business Development
- Cross-Functional Team Leadership
- Branding & Identity
- Marketing Communications
- Brand Development
- Agency Relationship Management
- Management
- Vendor Partnerships
- Product Launch
- Product Management
- Department Budgeting
- Email Marketing
- Strategy
- Project Management
- Product Development
- Multimedia
- Marketing
- Corporate Branding
- Marketing Strategy
- Trade Shows
- Brand Management
- Product Lifecycle Management
- Public Relations
- Retail Packaging
- Advertising
- Creative Services
- Executive Level Interaction
- Marketing Copy
- Multi-Channel Marketing
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