Paige Gerth

About Paige Gerth

My proudest accomplishment was earning my BS in Management & Marketing along with a minor in Psychology. Six months after graduating from Pennsylvania State University (Abington campus), I was hired to work for Parx Casino as their Events Coordinator. I was in this position from January 2015 - March 2017 and I absolutely loved it! I am currently the Direct Marketing Manager at Parx Casino. My goal is to develop myself as well as the organization that I work for.

Experience

1. Direct Marketing Manager

   parx casino

   Mar 2017 — Present · Bensalem, PA

   Devising direct marketing campaigns in line with the Parx Casino\'s marketing strategy\\\\n• Sending targeted campaigns to specific individuals based on worth\\\\n• Analysis of data with which to base campaigns on\\\\n• Establishing criteria for the qualification of leads\\\\n• Making sure all direct marketing falls within Parx Casino\'s brand guidelines\\\\n• Prepare and implement schedules for all direct marketing campaigns\\\\n• Ensuring all campaigns are conducted by the deadline and within budget\\\\n• Design, plan, execute and measure direct mail campaigns\\\\n• Rigorously test direct mail attributes\\\\n• Ensure campaigns are optimized towards their key performance metrics\\\\n• Collaborate with internal creative teams to ensure that all creative reflects most up to date branding\\\\n• Review post-campaign data\\\\n• Analyze campaign results, report on campaign performance, and provide recommendations\\\\n• Develop monthly email marketing strategy, corresponding calendars, content, and analytics\\\\n• Perform A/B testing of email marketing creative and copy while continuously optimizing to meet goals\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• Penn State Abington

  Minor, Psychology

  2009 — 2014

• Penn State Abington

  Bachelor of Science (BS), Management & Marketing

  2009 — 2014