Paige Kirby
Vice President, Paid Media at Citi
- Role
- Vice President, Paid Media at Citi
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Paige Kirby
Hi! I’m Paige—a global marketing leader who loves the challenge of turning big, complex…
Experience
Vice President, Paid Media
Jan 2021 — Present
Responsible for the creation and management of full-funnel paid media campaigns for Citi’s largest co-brand portfolio, Citi/AAdvantage, from initial media briefing through execution- Manage a team of marketing professionals dedicated to specific projects, ensuring high-quality delivery of 360-degree campaigns- Collaborate closely with cross-functional partners—including creative, product, and finance teams to ensure strategic alignment and operational excellence across product launches, refreshes and always-on campaigns- Create roadmaps, establish goals, and track performance metrics to measure advertising impact on core business objectives.
Education
University of South Carolina
Bachelor of Arts in Mass Communications, Public Relations
2008 — 2012
Anglo-Americká Vysoká Skola
School of Business
2011 — 2011
Skills
- Advertising
- Cision
- Sponsorship
- Corporate Communications
- Public Speaking
- Event Planning
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Editing
- Ap Style
- Marketing Communications
- Copy Editing
- Marketing
- Publicity
- Social Networking
- Fundraising
- Press Releases
- Digital Media
- Microsoft Office
- Writing
- Social Media
- Strategy
- Event Management
- Crisis Communications
- Blogging
- Strategic Communications
- Management
- New Media
- Public Relations
- Internal Communications
- Media Relations
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