Paige Sanders

About Paige Sanders

In the ever-evolving world of marketing, I’ve found my passion lies in creating genuine connections that resonate with audiences. Each campaign I work on feels like a new puzzle waiting to be solved. Whether it’s developing a paid social strategy for a CPG brand or crafting an influencer narrative for a finance client. My journey began at a local agency where I learned the ropes of marketing from the ground up. Since then, I\'ve had the privilege of collaborating with brands across diverse industries like food & beverage, beauty, finance and healthcare.At RR Donnelley, I’ve been diving deep into the realm of paid social and influencer strategies. Here, I\'ve developed proposals that have generated millions in revenue for D2C retail brands. It’s rewarding to see how data-driven insights can transform ideas into impactful narratives.Before this role, I spent time at Symphony Talent where I crafted both paid and organic social media strategies tailored to client goals across various sectors including tech and biotech. My experience there taught me how to adapt messaging for different platforms like LinkedIn and Instagram while ensuring each piece aligns with overarching brand objectives.I also had an enriching stint at Amp Strategy where I managed content distribution for eight clients simultaneously, averaging 15 emails per week! This experience honed my ability to juggle multiple projects while maintaining quality and creativity in every piece of content produced.Outside of work, I enjoy exploring new storytelling techniques through various mediums—whether it’s writing blog posts or engaging with communities online. I believe that every interaction is an opportunity to connect authentically.If you’re looking to collaborate on innovative marketing strategies or simply want to chat about the latest trends in influencer marketing, feel free to reach out at p•••••@gmaiil.com.Skills: Strategy, Paid Ads, Influencer Marketing, Copywriting, Media Buying, etc.

Experience

1. Influencer & Social Media Strategist Ii, Cpg

   RRD

   May 2023 — Present

   Developed comprehensive paid social and influencer marketing proposals for DTC retail brands across industries including CPG and finance, driving an estimated increase in client revenue by millions annually.* Collaborated with top-tier companies to craft tailored campaigns that aligned with client objectives, resulting in a 30% average increase in engagement metrics across multiple platforms.* Produced strategic media plans that maximized campaign effectiveness while reaching targeted demographics effectively through precise audience segmentation techniques.* Led the creation of innovative multi-channel influencer strategies featuring engaging creative briefs that were implemented across diverse social platforms to enhance brand visibility.* Generated detailed case studies grounded in quantitative data showcasing campaign outcomes which informed future strategic decisions for clients.

Education

• The University of Akron

  Bachelor of Arts - BA, Strategic Communications

• The University of Akron

  Certificate, Social Media

• Stow-Munroe Falls High School

  High School Diploma

Skills

• Greek Paraphenlia
• Nutrition
• Graphic Design
• Marketing Communications
• Cosmetology
• Sales
• Customer Service
• Advertising