Paige Walker

About Paige Walker

Hi, I’m Paige! I lead social and cultural intelligence for some of the world’s largest snack brands. I have a passion for uncovering new insights, trends, and cultural signals. I analyze data from various sources to proactively assess brand health, marketing effectiveness, emerging trends, cultural shifts, and consumer sentiment. I share the results in real-time with the business and present tactical recommendations to address challenges and capitalize on opportunities.My mission is to provide impactful insights and share the voice of the consumer to help The Hershey Company\'s growth.

Experience

1. Manager, Cultural Intelligence and Trends

   The Hershey Company

   Oct 2025 — Present · Hershey, PA, US

   Own social listening for all U.S. brands, proactively analyzing brand health, marketing effectiveness, hot topics, relevant categories, and consumer trends. Identify actionable insights, present recommendations to solve business challenges and inform both marketing and product innovation strategies-Decode the shifting cultural landscape to understand how macro and micro trends influence consumer behaviors, helping Hershey anticipate what’s next and turn cultural signals into actionable opportunities-Co-developed the “Nowsight & Foresight” internal framework, leveraging multiple data sources to identify both real-time tends that inform culturally relevant marketing activations and longer-term cultural shifts that may impact the business in years to come

Education

• Penn State University

  Bachelor’s Degree, Broadcast Journalism

  2015 — 2017