Paige Russell
Design Director @Boox
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WORK HISTORY
Design Director @Boox
San Francisco, CA, US
EDUCATION
Parsons School of Design - The New School
BFA, Industrial Product Design
ABOUT PAIGE RUSSELL
I\'m a multi-disciplinary designer and brand specialist who leverages data, customer insights, and unique content, to drive growth and results. By harnessing my experience in creative thought leadership, I know how to take an idea to design solution for impact – and to bring the *BLAMO* and *KAPOW* to effective visual strategies. Canadian born, but always California dreaming, I now call the North Bay area my permanent home. I\'ve most recently worked with Amy\'s Kitchen, a leader in the organic prepared meal space, to create a new strategy for, and to design & implement, updated e-tailer digital content. I\'ve also had the pleasure of working with a pioneer in the shipping space, Boox, PBC, designing a reusable folding box (patent pending) for a closed-loop shipping system. I honed my brand chops working for global software leader Autodesk, where I led a complete rebrand for Autodesk Education and Tinkercad.com, including all touchpoints along the marketing journey. The content and visual strategies my team and I created drove a 55% growth in acquisition during the peak time of back to school. With my own product design studio, I\'ve collaborated with major brands like Crate & Barrel, Fossil, and Target to bring engaging tabletop goods to market. Additionally, my designs have been featured in the Cooper Hewitt Smithsonian Design Museum and multiple international design publications. I\'m comfortable with driving growth through ambiguity and it takes a lot to put a hitch in my giddy-up. To view my full creative portfolio, visit:
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