Paige Anderson
Sr Manager, Media Strategy - Global Wealth & Asset Management @Manulife Wealth & Asset Management
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WORK HISTORY
Sr Manager, Media Strategy - Global Wealth & Asset Management @Manulife Wealth & Asset Management
Toronto, ON, CA
Direct the end‑to‑end media strategy for Manulife (Brand) and Global Wealth & Asset Management (CA & US Retail and Retirement), ensuring alignment with business priorities- Drive data‑led decision making by analyzing performance insights, industry benchmarks, and audience behavior to inform targeting, optimization, and measurement frameworks- Partner with cross-functional teams including marketing, analytics, media buying, and creative to unify strategy and execution across channels- Champion innovation by introducing new tools, testing frameworks, and audience strategies that elevate media effectiveness and accelerate optimization cycles- Oversee and mentor a direct report, building team capability while refining processes to improve campaign quality and operational efficiency.
EDUCATION
Humber College
Diploma, Advertising and Marketing Communications
SKILLS
ABOUT PAIGE ANDERSON
Paige has experience with full-funnel, awareness and acquisition focused campaigns across multiple client verticals including e-commerce, financial services, health & wellness, non-profit, industrial wholesale, and pharmaceuticals. Her expertise includes, media planning, media buying, social media, ad optimizations, reporting, and client relationship management. With her strong media planning background, she enjoys diving into a brief and research tools to identify the best touchpoints to reach the target audience. All while searching for additional insights that may justify new tactics or channels to test.
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