Paige Gillingwater
Owner and President @Black Lab Production
Signup · Get unlimited contacts
WORK HISTORY
Owner and President @Black Lab Production
Santa Monica, US
Black Lab is a diverse marketing company specializing in long term brand positioning and creative business solutions for both regional and national brands. Add Black Lab Production to the mix and we can produce, direct and place our own TV commercials for our clients. We integrate offline with online and always have a good time. Known as one of the pioneers in the country on how best to apply Social Media to a business with the overall result of a high SEO.
EDUCATION
The University of Texas at Austin
Bachelor's degree
ABOUT PAIGE GILLINGWATER
I’m a seasoned marketing and production executive with 30+ years of success driving revenue growth, building iconic brands, and leading high-performing teams at companies like Foot Locker, Nike, Victoria’s Secret, DIRECTV, DreamWorks, NORMS Restaurants, and Macaroni Grill.As the Founder and Executive Producer of Black Lab Productions, I’ve built integrated marketing strategies, scalable demand engines, and high-impact revenue models across retail, e-commerce, consumer products, entertainment, technology, and hospitality. I bring holistic retail marketing expertise that covers the entire consumer journey—physical, digital, mobile, and experiential—ensuring seamless, connected brand experiences.I have deep expertise in paid media, developing new traffic sources, and optimizing social, mobile, SEM, and events to accelerate customer acquisition and engagement. I lead the creation of compelling brand strategies that inspire effective, breakthrough creative. I’m also a creative advocate who thrives in partnership with creative teams.I specialize in brand storytelling, growth marketing, and marketing operations, with leadership experience driving full-funnel strategies, omnichannel experiences, and enterprise-wide go-to-market transformations. My MarTech expertise spans Salesforce, HubSpot, advanced analytics, attribution modeling, and performance frameworks.As a collaborative, executive-level leader, I’m passionate about building inclusive teams, developing future marketing leaders, and aligning marketing with sales, product, and the C-suite to drive sustainable growth.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.