Paige Gast

About Paige Gast

As a Marketing Operations Specialist, I thrive at the intersection of creativity, data, and strategy. With a focus on flawless campaign execution and data-driven insights, I help bridge the gap between marketing vision and real-world results. Campaign Execution: I manage end-to-end campaign workflows, ensuring that every detail is aligned with broader marketing objectives. From planning and audience segmentation to deployment and monitoring, I ensure each campaign runs smoothly and delivers its intended impact. I develop and maintain campaign templates that serve as a foundation for my team’s work. By setting up these templates, I ensure they are optimized for efficiency, updated regularly to reflect best practices, and aligned with our overall campaign goals. This approach streamlines our processes, reduces setup time, and helps the team deliver consistent and effective campaigns. Analytics & Insights: Passionate about using data to tell a story, I dive into performance metrics to uncover actionable insights. By analyzing engagement and conversion data, I guide teams in refining strategies and optimizing future campaigns, always aiming to enhance customer experience and drive business growth. Tech & Tools Savvy: I’m skilled with key marketing tools and platforms, allowing me to streamline processes, optimize workflows, and deliver impactful campaigns with precision and efficiency. I am skilled in using Marketo, Salesforce, Knak, Zoom Events, Zoom Webinars, ON24, Splash, Photoshop, Workfront, and many more platforms.With a commitment to continuous improvement, I’m always exploring innovative approaches to elevate campaign performance, efficiencies, and maximize ROI. Connect with me to talk all things marketing, data, and customer engagement!

Experience

1. Senior Marketing Campaign Operations Specialist

   CrowdStrike

   Nov 2021 — Present