Paige Gaines

Experience

1. Director, Lifecycle & Retention Growth

   Poplin

   Jan 2024 — Present

   Develop and implemented a comprehensive user lifecycle strategy for both supply and demand sides of the marketplace, utilizing email, SMS, push notifications, and in-app messaging to enhance user engagement.Create a messaging strategy that effectively increased feature adoption, leveraging clear and cohesive communication across platforms.Analyze campaign performance, providing actionable insights that led to significant optimizations and improvements in user experience.Construct a marketing calendar focused on acquisition, retention, and engagement, aligning strategies with overall business goals.Co-managed the development and launch of the new Laundry Pro app, collaborating with product, design, growth, and data teams to ensure a seamless user experience.

Education

• Deakin University

  Study Abroad - Communications

• California State University, Northridge

  Bachelor of Arts (B.A.), Cinema Television Arts: Media Management

  2010 — 2012

• California State University-San Bernardino

  Bachelor of Arts (B.A.), Communications - Mass Media

  2008 — 2010

Skills

• Marketing
• Microsoft Office
• Sales
• Time Management
• Public Relations
• Mac
• Email Marketing
• Photography
• Creative Writing
• Event Planning
• Blogging
• Photoshop
• Microsoft Word
• Social Media Marketing
• Powerpoint
• Adobe Creative Suite
• Event Management
• Online Marketing
• Final Cut Pro
• Public Speaking
• Press Releases
• Social Networking
• Social Media
• Management
• Advertising
• Marketing Communications
• Facebook