Paige Connaughton
Director, Global Demand Generation @Tacton
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WORK HISTORY
Director, Global Demand Generation @Tacton
Chicago, IL, US
Lead a high-performing demand generation team, driving innovative omnichannel campaigns focused on maximizing ROI. • Collaborated closely with the sales organization to enhance lead stage velocity, resulting in a more efficient sales funnel. • Developed and executed global go-to-market strategies that significantly increased brand awareness and market penetration.
EDUCATION
DePaul University
Bachelor, Public Relations & Advertising
ABOUT PAIGE CONNAUGHTON
As a Manager, Performance Marketing at Epsilon, I shape demand generation strategy by executing and optimizing scalable campaigns that influence buying decisions, accelerate pipeline, and support revenue growth for Epsilon PeopleCloud, the industry-leading marketing technology suite of SaaS products and digital media solutions. I have a Bachelor\'s degree in Public Relations & Advertising from DePaul University and multiple certifications in email marketing, conversion funnel mastery, and demand and account-based marketing.In my previous roles at Cultivate Advisors, I managed paid social budget and created campaigns to drive 20% conversion rate month over month, developed a CRM strategy from the bottom up to systematically escalate leads, and lead and organized a 300+ attendee user conference that resulted in 2.5x longer retention of existing clients. I leveraged my communication, leadership, and media relations skills to collaborate with sales, product, and customer success teams, and to deliver engaging and personalized experiences to prospects and customers. I am passionate about learning new technologies and best practices, and I enjoy working in a fast-paced and innovative environment where I can contribute to the growth and success of the organization.
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