Paige Britton
Product Marketer at Sprout Social 🌱
- Role
- Senior Product Marketing Manager at Sprout Social, Inc.
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
Experience
Senior Product Marketing Manager
Mar 2024 — Present
Own the GTM strategy for new product launches and initiatives for Sprout’s flagship Publishing product, as well as social network and third-party integrations • Develop clear, differentiated messaging and positioning that articulates Sprout\'s product value, resonates with current and target customers, and strengthens competitive advantage.• Collaborate with and align cross-functional stakeholders at all levels to drive unified, high-impact strategies.
Education
Furman University
Bachelor's degree, Communication, General
2009 — 2010
The University of Georgia
Bachelor's Degree, Communication, General
2010 — 2013
Skills
- Time Management
- Brand Development
- Marketing Research
- Strategic Communications
- Spanish
- Online Advertising
- Public Relations
- Business Strategy
- Nielsen Adrelevance
- Telmar
- Press Releases
- Digital Media
- Microsoft Technologies
- High Pressure Situations
- Social Media
- Media Planning
- Crisis Management
- Comscore
- On-Air Promotion
- Cision
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