Paige Arding

Assistant Manager, Employer Brand @SEPHORA

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2024 — Present

Assistant Manager, Employer Brand @SEPHORA

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Toronto, ON, CA

EDUCATION

2024 — 2024

The University of British Columbia

Writing for Content Marketing

2015 — 2015

Université Paris Dauphine

Bachelor of Business Administration - BBA

2014 — 2015

Montpellier Business School

Bachelor of Business Administration - BBA

2012 — 2017

Carleton University

International Business

ABOUT PAIGE ARDING

Warning: This Is Too Hot to Skip If you have an allergy to fun, creativity or spice, keep scrolling. ‍ I don’t do bland. It’s not just a strategy. It’s a full-course brand experience, spiced to perfection and served sizzling with results + flavour. ‍ The best part? The proof’s in the sauce…packed with kick and metrics that actually matter. Dropping Receipts (and yes, they’re ): Built marketing strategies that ate (left no crumbs) From heat-building hooks to sweet retention funnels, I don’t just build campaigns, I make them craveable. Audiences came back for seconds (and thirds). Made employer brands irresistible Told EVP storytelling so juicy it turned content into love letters and boosted apply clicks like it was a dating app bio done too right. Took careers pages from to serve Turned dry website pages into sauced-up brand hubs.(Yes, people stayed longer than 6 seconds. I gasped too.) Turned employees into influencers Ran ambassador programs that had employees showing off their roles like it was their personal brand debut, no overcooked scripts, just straight fire and authenticity. Turned personal brands into main characters 🪩 Helped people ditch the “too corporate” cringe and show up as original, human, and so good you can’t not repost. DMs, invites, and mic-drops followed. Wrote the posts you thought execs wrote themselves Made thought leadership so authentic that even their partners double-tapped it. Real talk, real reach, real results. Made your company (and your team) too hot to handle Spiced up your brand, HR, DEI, and comms with ideas, stories and content that had people saying “yes” before they finished the scroll. Gave the algorithm heart eyes and zero chill 🥶 Created content so bingeable it got saved, shared, and sparked full-blown brand obsession. With a side of can’t get enough. After nearly a decade cooking up strategies from start-ups to global brands … I don’t just spice up your marketing. I make it addictive. Because algorithms favour the unique. And boring “seen before” brands? They get 86\'d (and leave a sour aftertaste). So if you\'re ready for marketing that sizzles, stories that sell, and a strategy hotter than your group chat tea. Let’s turn your brand into everyone’s next obsession. Hit follow. Your table’s reserved and the content’s served hot. Chef\'s Kiss.

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Paige Arding — Assistant Manager, Employer Brand at SEPHORA in Toronto, ON, CA | Unifers