Pagogh Cho

About Pagogh Cho

Pagogh plays the dual role of brand empath and agency catalyst. He is driven by an obsession to \"figure things out\" and curate solutions for clients and company alike. His team leads strategic, critical, and divergent thinking engagements for brands ranging in scale from enterprise to startup. Their charter is to provide insights and motivations that drive strategic direction for clients, projects, and the business.Before joining the world of marketing and advertising, Pagogh worked in digital, IT, and corporate roles at UT Medical School, Cooper Industries, BMC Software, and HP. He’s played for both teams — clients and agencies alike — which gives him a perspective that is uniquely tailored for his role as Chief Strategy Officer.A Houston native, Pagogh holds his Master of Business Administration from the University of Houston and a Bachelor of Arts degree from Southwestern University in Georgetown, Texas.

Experience

1. Chief Strategy Officer (CSO)

   Adcetera

   Nov 2021 — Present · Houston, TX, US

   From cocktail napkin to customer, all brands make their way to a purchase. How they do it, when they do it, and why they do it should be clear, well in advance. From product launch to building new brands, the first step should always lead with planning, purpose, and clarity. My promise to Adcetera is to create strategic pathways for both clients and agency that drive trust and measurable success.

Education

• University of Houston, C.T. Bauer College of Business

  Master of Business Administration (MBA), Business Administration and Management, General

• St. John's School

  High School, N/A

  1976 — 1988

• Southwestern University

  BA, Business Administration and Management, General

  1988 — 1992

Skills

• Marketing Strategy
• Digital Strategy
• Social Media Marketing
• Marketing Communications
• Digital Marketing
• Advertising
• Email Marketing
• Account Management
• Marketing
• Brand Management
• Online Advertising
• Creative Direction
• Social Media
• Strategic Planning
• Product Marketing
• Business Development
• New Business Development
• Technical Leadership
• Brand Development
• User Experience
• Business Strategy
• Product Launch
• Written & Oral Presentation Skills
• Product Innovation
• Instructional Technology
• Management
• Project Management
• Strategy
• Strategic Partnerships
• Product Management
• Program Management
• Leadership
• Integrated Marketing
• Creative Strategy