Paula Angela Escuadra
Director, Research & Insights | Co-Author, Environmental Game Design Playbook | The Game Awards Future Class 2023 | Mixed Method Research Leadership for Gaming, Interactive Media & Emergent Tech
- Role
- Director, Research & Insights at 2K
- Location
- Sunnyvale, CA, US
- LinkedIn followers
- 500 followers
About Paula Angela Escuadra
I am a Director of Research and Consumer Insights with a dual MBA/MPA and 15+ years of interdisciplinary experience using mixed method research, product design strategy, and business intelligence to unlock data-informed storytelling, influence industry-wide impact, and create measurable delight for players and game developers. As a manager, I am invested in supporting the wellbeing of diverse teams while maintaining clear rigor and quality - supporting a robust team culture that raises all boats so that we (and those who come after us) can thrive.
Experience
Director, Research & Insights
Jan 2026 — Present · CA, US
Education
Presidio Graduate School
MPA/MBA, Sustainable Management - Business & Public Administration
2011 — 2014
University of California, Berkeley
BA, Anthropology
2009 — 2010
Skills
- Product Management
- Creative Problem Solving
- Computer Maintenance
- Game Design
- Organizational Effectiveness
- Management
- Video Game
- Mobile Games
- Sustainable Development
- Public Awareness
- Consumer Trends
- Social Media
- Game Development
- Customer Engagement
- Competitive Analysis
- Environmental Policy
- Performance Reviews
- Crm
- Marketing
- Trend Research
- Customer Acquisition
- Social Media Outreach
- Graphic Design
- Monetization
- Computer Games
- Business Analysis
- Environmental Impact Assessment
- Casual Games
- Analytics
- Public Relations
- Digital Marketing
- Community Management
- Video Games
- Writing Skills
- Video Game Production
- Trend Analysis
- Online Gaming
- Marketing Strategy
- Sustainable Business
- Advertising Management
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